EFX - Equifax Inc Stock Price, Fair Value and News

234.30USD-2.44 (-1.03%)Market Closed

Market Summary

USD234.30-2.44

Market Closed

-1.03%

EFX Alerts

2 major insider sales recently.

EFX Stock Price

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EFX RSI Chart

EFX Valuation

Market Cap

29.0B

Price/Earnings (Trailing)

51.91

Price/Sales (Trailing)

5.41

EV/EBITDA

20.93

Price/Free Cashflow

23.76

EFX Price/Sales (Trailing)

EFX Profitability

EBT Margin

13.68%

Return on Equity

12.18%

Return on Assets

4.55%

Free Cashflow Yield

4.21%

EFX Fundamentals

EFX Revenue

Revenue (TTM)

5.4B

Rev. Growth (Yr)

6.71%

Rev. Growth (Qtr)

4.74%

EFX Earnings

Earnings (TTM)

557.8M

Earnings Growth (Yr)

11.12%

Earnings Growth (Qtr)

-5.66%

Breaking Down EFX Revenue

Last 7 days

6.2%

Last 30 days

-9.5%

Last 90 days

-7.0%

Trailing 12 Months

17.6%

How does EFX drawdown profile look like?

EFX Financial Health

Current Ratio

0.73

Debt/Equity

1.04

Debt/Cashflow

0.26

EFX Investor Care

Dividend Yield

0.67%

Dividend/Share (TTM)

1.56

Shares Dilution (1Y)

0.82%

Diluted EPS (TTM)

4.49

Historical Charts for Stock Metrics

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Net sales

Year	Q1	Q2	Q3	Q4
2024	5.4B	0	0	0
2023	5.1B	5.1B	5.1B	5.3B
2022	5.1B	5.2B	5.2B	5.1B
2021	4.4B	4.6B	4.8B	4.9B
2020	3.6B	3.7B	3.9B	4.1B
2019	3.4B	3.4B	3.4B	3.5B
2018	3.4B	3.4B	3.4B	3.4B
2017	3.2B	3.3B	3.3B	3.4B
2016	2.7B	2.9B	3.0B	3.1B
2015	2.5B	2.6B	2.6B	2.7B
2014	2.3B	2.3B	2.4B	2.4B
2013	2.1B	2.2B	2.3B	2.3B
2012	1.9B	2.0B	2.0B	2.1B
2011	1.9B	1.9B	1.9B	1.9B
2010	1.7B	1.8B	1.8B	1.9B
2009	1.8B	1.8B	1.7B	1.7B
2008	0	0	0	1.8B

Get all data in R, Python etc through our Historical Stock Data APIs

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Tracking the Latest Insider Buys and Sells of Equifax Inc

Filter Transactions

Datesorted ascending	Name	Buy/Sell	$ Value	Avg. Price	# Shares	Title
May 06, 2024	borton chad m	acquired	-	-	17,021	evp, pres workforce solutions
May 02, 2024	feidler mark l	acquired	-	-	891	-
May 02, 2024	fichuk karen l	acquired	-	-	891	-
May 02, 2024	mcgregor scott a	acquired	-	-	891	-
May 02, 2024	tillman audrey b	acquired	-	-	891	-
May 02, 2024	smith melissa d	acquired	-	-	891	-
May 02, 2024	marcus robert d	acquired	-	-	891	-
May 02, 2024	larson barbara a	acquired	-	-	1,782	-
May 02, 2024	hough g. thomas	acquired	-	-	891	-
May 02, 2024	mckinley john a	acquired	-	-	891	-

Which funds bought or sold EFX recently?

View All Details

Datesorted ascending	Fund Name	Type	% Chg	$ Change	$ Held	% Portfolio
May 07, 2024	Williams Jones Wealth Management, LLC.	unchanged	-	33,339	440,873	0.01%
May 07, 2024	Atomi Financial Group, Inc.	reduced	-0.27	43,426	595,740	0.06%
May 07, 2024	SEI INVESTMENTS CO	added	9.62	6,147,950	39,215,400	0.06%
May 07, 2024	Smithfield Trust Co	unchanged	-	3,000	26,000	-%
May 07, 2024	Washington Trust Advisors, Inc.	unchanged	-	37,992	502,403	0.05%
May 07, 2024	GW HENSSLER & ASSOCIATES LTD	new	-	2,530,470	2,530,470	0.15%
May 07, 2024	Swiss National Bank	reduced	-3.86	3,804,980	98,714,900	0.07%
May 07, 2024	PANAGORA ASSET MANAGEMENT INC	unchanged	-	85,006	1,124,120	0.01%
May 07, 2024	NorthRock Partners, LLC	sold off	-100	-336,809	-	-%
May 07, 2024	TimesSquare Capital Management, LLC	added	22.94	14,806,000	59,673,000	0.87%

Are Funds Buying or Selling EFX?

Are funds buying EFX calls or puts?

Calls

Puts

No. of funds holding Calls - Puts

Net Call Options

No. of funds that own EFX

No. of Funds

EFX Alerts

2 major insider sales recently.

Unveiling Equifax Inc's Major ShareHolders

Date Filed	Name of Filer	Percent of Class	No. of Shares	Form Type
Feb 16, 2024	t. rowe price investment management, inc.	3.9%	4,859,050	SC 13G/A
Feb 14, 2024	t. rowe price investment management, inc.	3.9%	4,859,050	SC 13G
Feb 13, 2024	vanguard group inc	11.28%	13,895,487	SC 13G/A
Feb 09, 2024	capital international investors	11.3%	13,876,868	SC 13G/A
Jan 25, 2024	blackrock inc.	8.5%	10,522,370	SC 13G/A
Jan 04, 2024	massachusetts financial services co /ma/	4.4%	5,392,995	SC 13G/A
Sep 11, 2023	capital international investors	10.6%	12,965,553	SC 13G/A
Feb 14, 2023	t. rowe price investment management, inc.	7.3%	8,935,666	SC 13G
Feb 13, 2023	capital international investors	6.1%	7,524,775	SC 13G
Feb 09, 2023	vanguard group inc	11.05%	13,532,743	SC 13G/A

Recent SEC filings of Equifax Inc

View All Filings

Date Filed	Form Type	Document
May 08, 2024	3	Insider Trading
May 08, 2024	4	Insider Trading
May 07, 2024	8-K	Current Report
May 06, 2024	3	Insider Trading
May 06, 2024	4	Insider Trading
May 06, 2024	4	Insider Trading
May 06, 2024	4	Insider Trading
May 06, 2024	4	Insider Trading
May 06, 2024	4	Insider Trading
May 06, 2024	4	Insider Trading

Peers (Alternatives to Equifax Inc)

Name	Mkt Capsorted ascending	Revenue	Price %, 1M	Returns, 1Y	P/E	P/S	Rev 1-Yr	Inc 1-Yr
LARGE-CAP
ADP	99.4B	18.9B	-1.50%	13.70%	26.88	5.26	7.08%	13.46%
CTAS	70.1B	9.4B	1.93%	49.61%	46.6	7.45	9.34%	15.98%
CPRT	53.0B	4.1B	-2.01%	38.74%	39.09	13.06	10.52%	25.37%
EFX	29.0B	5.4B	-9.55%	17.56%	51.91	5.41	5.76%	-4.95%
BAH	19.6B	10.3B	2.56%	63.55%	47.89	1.9	13.90%	-5.05%
ALLE	10.8B	3.6B	-6.61%	15.05%	20.07	3	4.33%	10.69%
MID-CAP
RHI	7.4B	6.2B	-7.22%	4.88%	20.86	1.2	-13.83%	-42.32%
AL	5.5B	2.7B	-2.78%	28.51%	9.35	2.01	15.08%	16.51%
SRCL	4.4B	2.6B	-8.93%	8.80%	-224.06	1.66	-3.11%	-123.81%
ABM	2.8B	8.2B	1.61%	5.47%	11.04	0.35	3.98%	33.49%
SMALL-CAP
AZZ	1.9B	2.7B	-8.07%	111.87%	18.63	0.7	104.63%	188.16%
ALTG	384.2M	1.9B	-10.69%	-15.56%	43.17	0.2	15.20%	-4.30%
ARC	118.7M	283.1M	3.01%	-2.49%	13.57	0.42	-0.83%	-20.92%
AQMS	51.5M	1.1M	-25.81%	-58.18%	-2.15	49.78	336.95%	-55.13%
AWX	8.3M	81.0M	-9.36%	-18.66%	-7.54	0.1	-4.98%	-14.33%

Equifax Inc News

Latest updates

Equifax Inc Earnings Report: Key Takeaways & Analysis

Income Statement (Last 12 Months)

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Income Statement (Quarterly)																					(In Millions)
Description	(%) Q/Q	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1
Revenue	4.7%	1,389	1,327	1,319	1,318	1,302	1,198	1,244	1,317	1,363	1,253	1,223	1,235	1,213	1,119	1,068	983	958	906	876	880	846
Costs and Expenses	7.7%	1,165	1,082	1,073	1,081	1,097	1,022	1,001	1,012	1,031	1,001	950	929	906	949	864	816	822	859	754	766	1,464
S&GA Expenses	8.5%	373	343	333	343	366	340	318	330	340	343	344	328	309	367	330	310	316	389	296	307	999
EBITDA Margin	0.3%	0.30*	0.30*	0.29*	0.30*	0.31*	0.33*	0.32*	0.32*	0.32*	0.32*	0.31*	0.33*	0.31*	0.30*	0.29*	0.24*	0.23*	0.01*	0.00*	-	-
Interest Expenses	-1.0%	60.00	60.00	63.00	61.00	58.00	55.00	47.00	42.00	40.00	39.00	35.00	35.00	37.00	37.00	37.00	37.00	31.00	29.00	28.00	28.00	27.00
Income Taxes	-16.2%	41.00	48.00	26.00	53.00	39.00	32.00	53.00	63.00	81.00	15.00	59.00	61.00	66.00	17.00	77.00	28.00	38.00	18.00	14.00	21.00	-88.10
Earnings Before Taxes	-8.9%	167	183	191	192	152	141	220	265	304	138	265	277	269	94.00	306	128	156	43.00	97.00	89.00	-642
EBT Margin	0.3%	0.14*	0.14*	0.13*	0.14*	0.15*	0.18*	0.18*	0.19*	0.19*	0.19*	0.19*	0.20*	0.18*	0.17*	0.16*	0.11*	0.11*	-0.12*	-0.12*	-	-
Net Income	-5.7%	125	132	162	138	112	108	166	201	222	122	205	215	202	75.00	229	100	117	16.00	84.00	70.00	-553
Net Income Margin	0.6%	0.10*	0.10*	0.10*	0.10*	0.12*	0.14*	0.14*	0.15*	0.15*	0.15*	0.15*	0.16*	0.14*	0.13*	0.12*	0.09*	0.08*	-0.11*	-0.11*	-	-
Free Cashflow	-21.5%	253	322	382	262	151	325	355	275	-198	385	398	408	143	297	367	251	31.00	231	-164	-	-

Balance Sheet

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Balance Sheet																					(In Millions)
Description	(%) Q/Q	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1
Assets	-0.2%	12,251	12,280	12,349	11,538	11,584	11,548	11,308	11,221	11,392	11,041	11,083	9,340	9,669	9,612	9,250	8,833	7,623	7,909	7,431	7,474	7,336
Current Assets	6.9%	1,450	1,356	1,597	1,315	1,384	1,371	1,295	1,353	1,264	1,121	2,890	1,330	1,665	2,478	2,312	2,105	1,149	1,209	853	814	865
Cash Equivalents	-7.3%	201	217	413	164	233	285	242	224	201	225	2,026	458	766	1,685	1,536	1,347	370	401	168	136	133
Net PPE	0.9%	1,850	1,834	1,764	1,722	1,655	1,587	1,487	1,434	1,383	1,316	1,253	1,216	1,175	1,139	1,071	1,017	962	948	905	873	818
Goodwill	-1.0%	6,761	6,830	6,731	6,401	6,396	6,384	6,304	6,239	6,378	6,258	5,169	5,085	5,089	4,496	4,366	4,323	4,157	4,308	4,227	4,283	4,170
Liabilities	-0.7%	7,539	7,593	7,864	7,330	7,502	7,575	7,532	7,400	7,541	7,440	7,528	5,842	6,312	6,402	6,283	6,099	5,193	5,286	4,872	4,886	4,725
Current Liabilities	-2.2%	1,974	2,019	1,582	1,092	1,792	2,015	2,019	2,633	2,343	2,291	1,887	1,875	2,342	2,483	2,391	1,656	1,144	1,359	1,492	1,498	1,523
Long Term Debt	-0.1%	4,745	4,748	5,500	5,503	4,988	4,820	4,819	4,074	4,472	4,470	4,969	3,281	3,279	3,277	3,275	3,872	3,505	3,380	2,835	2,833	2,657
LT Debt, Non Current	-0.1%	4,745	4,748	5,500	5,503	4,988	4,820	4,819	4,074	4,472	4,470	4,969	3,281	3,279	3,277	3,275	3,872	3,505	3,380	2,835	2,833	2,657
Shareholder's Equity	0.6%	4,562	4,534	4,293	4,208	4,082	3,973	3,776	3,821	3,851	3,601	3,555	3,499	3,357	3,210	2,967	2,734	2,430	2,623	2,559	2,588	2,611
Retained Earnings	1.4%	5,685	5,609	5,525	5,411	5,320	5,256	5,196	5,078	4,926	4,752	4,677	4,506	4,342	4,185	4,423	4,248	4,197	3,855	4,170	4,136	4,115
Additional Paid-In Capital	3.6%	1,825	1,761	1,737	1,651	1,631	1,594	1,580	1,563	1,549	1,537	1,518	1,507	1,490	1,471	1,454	1,448	1,432	1,405	1,393	1,382	1,369
Accumulated Depreciation	4.0%	1,277	1,228	1,218	1,178	1,118	1,095	1,062	1,034	1,018	961	919	891	814	774	749	693	631	593	577	538	502
Shares Outstanding	0.2%	124	123	123	123	123	123	122	122	122	122	122	122	122	122	122	121	121	121	121	-	-
Minority Interest	4.4%	19.00	18.00	16.00	17.00	18.00	17.00	17.00	16.00	17.00	17.00	16.00	38.00	39.00	42.00	38.00	40.00	43.00	44.00	43.00	45.00	49.00
Float	-	-	-	-	28,876	-	-	-	22,372	-	-	-	29,180	-	-	-	20,875	-	-	-	16,348	-

Cashflow (Last 12 Months)

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Cashflow (Quarterly)																					(In Millions)
Description	(%) Q/Q	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1
Cashflow From Operations	-21.5%	253	322	382	262	151	325	355	275	-198	385	398	408	143	297	367	251	31.00	231	-164	217	31.00
Share Based Compensation	292.4%	41.00	11.00	9.00	13.00	40.00	12.00	14.00	14.00	22.00	10.00	11.00	13.00	21.00	11.00	12.00	13.00	19.00	9.00	11.00	12.00	18.00
Cashflow From Investing	14.1%	-131	-153	-406	-156	-162	-152	-478	-60.50	-268	-1,957	-344	-122	-973	-111	-130	-114	-136	-132	-97.20	-303	-164
Cashflow From Financing	64.3%	-131	-369	281	-173	-43.30	-142	152	-179	444	-224	1,523	-591	-88.60	-54.50	-51.00	824	93.00	132	297	90.00	40.00
Dividend Payments	0.2%	48.00	48.00	48.00	48.00	48.00	48.00	48.00	48.00	48.00	47.00	48.00	48.00	48.00	47.00	48.00	47.00	47.00	47.00	47.00	47.00	47.00
Buy Backs	-	-	-	-	-	-	-	-	-	-	-	-	36.00	34.00	-	-	-	-	-	-	-	-

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EFX Income Statement

2024-03-31

CONSOLIDATED STATEMENTS OF INCOME - USD ($) shares in Millions, $ in Millions	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Income Statement [Abstract]
Operating revenue	$ 1,389.4	$ 1,302.0
Operating expenses:
Cost of services (exclusive of depreciation and amortization below)	627.7	580.4
Selling, general and administrative expenses	372.6	366.1
Depreciation and amortization	164.4	150.1
Total operating expenses	1,164.7	1,096.6
Operating income	224.7	205.4
Interest expense	(59.7)	(57.6)
Other income, net	1.6	4.4
Consolidated income before income taxes	166.6	152.2
Provision for income taxes	(40.5)	(38.7)
Consolidated net income	126.1	113.5
Less: Net income attributable to noncontrolling interests including redeemable noncontrolling interests	(1.2)	(1.1)
Net income attributable to Equifax	$ 124.9	$ 112.4
Basic earnings per common share:
Net income attributable to Equifax (in dollars per share)	$ 1.01	$ 0.92
Weighted-average shares used in computing basic earnings per share (in shares)	123.5	122.6
Diluted earnings per common share:
Net income attributable to Equifax (in dollars per share)	$ 1.00	$ 0.91
Weighted-average shares used in computing diluted earnings per share (in shares)	124.8	123.5
Dividends per common share (in dollars per share)	$ 0.39	$ 0.39

EFX Balance Sheet

2024-03-31

CONSOLIDATED BALANCE SHEETS - USD ($) shares in Millions, $ in Millions	Mar. 31, 2024	Dec. 31, 2023
Current assets:
Cash and cash equivalents	$ 201.0	$ 216.8
Trade accounts receivable, net of allowance for doubtful accounts of $16.4 and $16.7 at March 31, 2024 and December 31, 2023, respectively	1,006.1	908.2
Prepaid expenses	170.7	142.5
Other current assets	71.7	88.8
Total current assets	1,449.5	1,356.3
Property and equipment:
Capitalized internal-use software and system costs	2,596.0	2,541.0
Data processing equipment and furniture	248.4	247.9
Land, buildings and improvements	282.5	272.9
Total property and equipment	3,126.9	3,061.8
Less accumulated depreciation and amortization	(1,276.7)	(1,227.8)
Total property and equipment, net	1,850.2	1,834.0
Noncurrent assets:
Goodwill	6,761.3	6,829.9
Indefinite-lived intangible assets	94.8	94.8
Purchased intangible assets, net	1,773.5	1,858.8
Other assets, net	322.0	306.2
Total assets	12,251.3	12,280.0
Current liabilities:
Short-term debt and current maturities of long-term debt	880.0	963.4
Accounts payable	198.1	197.6
Accrued expenses	306.2	245.1
Accrued salaries and bonuses	113.5	168.7
Deferred revenue	113.2	109.5
Other current liabilities	362.8	334.7
Total current liabilities	1,973.8	2,019.0
Noncurrent liabilities:
Long-term debt	4,745.3	4,747.8
Deferred income tax liabilities, net	454.1	474.9
Long-term pension and other postretirement benefit liabilities	97.7	100.1
Other long-term liabilities	268.2	250.7
Total liabilities	7,539.1	7,592.5
Commitments and Contingencies (see Note 6)
Redeemable noncontrolling interests	131.6	135.1
Equifax shareholders' equity:
Preferred stock, $0.01 par value: Authorized shares - 10.0; Issued shares - none	0.0	0.0
Common stock, $1.25 par value: Authorized shares - 300.0; Issued shares - 189.3 at March 31, 2024 and December 31, 2023; Outstanding shares - 123.6 and 123.3 at March 31, 2024 and December 31, 2023, respectively	236.6	236.6
Paid-in capital	1,824.7	1,761.3
Retained earnings	5,685.0	5,608.6
Accumulated other comprehensive loss	(526.5)	(431.2)
Treasury stock, at cost, 65.1 shares and 65.4 shares at March 31, 2024 and December 31, 2023, respectively	(2,652.4)	(2,635.3)
Stock held by employee benefits trusts, at cost, 0.6 shares at March 31, 2024 and December 31, 2023	(5.9)	(5.9)
Total Equifax shareholders’ equity	4,561.5	4,534.1
Noncontrolling interests	19.1	18.3
Total shareholders' equity	4,580.6	4,552.4
Total liabilities, redeemable noncontrolling interests, and shareholders' equity	$ 12,251.3	$ 12,280.0
Stock held by employee benefits trusts (in shares)	0.6	0.6

About Equifax Inc

Equifax Inc. operates as a data, analytics, and technology company. The company operates through three segments: Workforce Solutions, U.S. Information Solutions (USIS), and International. The Workforce Solutions segment offers services that enables customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure, and sanctions of people in the United States; and employer customers with services that assist them in complying with and automating payroll-related and human resource management processes throughout the entire cycle of the employment relationship. The USIS segment provides consumer and commercial information services, such as credit information and credit scoring, credit modeling and portfolio analytics, locate, fraud detection and prevention, identity verification, and other consulting services; mortgage services; financial marketing services; identity management services; and credit monitoring products. The International segment offers information service products, which include consumer and commercial services, such as credit and financial information, and credit scoring and modeling; and credit and other marketing products and services, as well as offers information, technology, and other services to support debt collections and recovery management. The company serves customers in financial services, mortgage, retail, telecommunications, utilities, automotive, brokerage, healthcare, and insurance industries, as well as government agencies. It operates in the United States, Canada, Australia, New Zealand, India, the United Kingdom, Spain, Portugal, Argentina, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Paraguay, Peru, Uruguay, and the Republic of Ireland. The company was founded in 1899 and is headquartered in Atlanta, Georgia.

CEO	Mr. Mark W. Begor
WEBSITE	equifax.com
INDUSTRY	Information Technology Services
EMPLOYEES	14000

Equifax Inc Frequently Asked Questions

What is the ticker symbol for Equifax Inc? What does EFX stand for in stocks?

EFX is the stock ticker symbol of Equifax Inc. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of Equifax Inc (EFX)?

As of Wed May 08 2024, market cap of Equifax Inc is 28.96 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of EFX stock?

You can check EFX's fair value in chart for subscribers.

What is the fair value of EFX stock?

You can check EFX's fair value in chart for subscribers. The fair value of Equifax Inc is provided for various growth and macro-economic scenarios from very pessimiatic to very optimistic assumptions. These fair values are estimates from Grufity's Fair Value model based on company's past performance. However, past performance of Equifax Inc is no guarantee of future performance. These fairvalue estimates should only be used as one of the inputs in your stock analysis. We provide model's historical fair value estimates for EFX so that you know how good or bad the model has been in the past so you can discard it if needed. There are others that provide fair values of stocks such as wallmine, finbox, gurufocus and finviz. Most provide point in time estimates. We provide a history of our models fair value estimates so that you can get a sense of it's usefulness. Otherwise this data point is of little use.

Is Equifax Inc a good stock to buy?

The fair value guage provides a quick view whether EFX is over valued or under valued. Whether Equifax Inc is cheap or expensive depends on the assumptions which impact Equifax Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for EFX.

What is Equifax Inc's Price to Earnings (PE) and Price to sales (PS) ratio?

As of Wed May 08 2024, EFX's PE ratio (Price to Earnings) is 51.91 and Price to Sales (PS) ratio is 5.41. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. EFX PE ratio will change depending on the future growth rate expectations of investors.

What is 5 year return on Equifax Inc's stock?

In the past 10 years, Equifax Inc has provided 0.137 (multiply by 100 for percentage) rate of return.