HOG - Harley-Davidson Inc Stock Price, Fair Value and News

$30.75+0.58 (+1.92%)

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HOG Price Action

Last 7 days

-5.6%

Last 30 days

-5.4%

Last 90 days

-20.3%

Trailing 12 Months

-14.3%

HOG RSI Chart

HOG Valuation

Market Cap

3.9B

Price/Earnings (Trailing)

6.57

Price/Sales (Trailing)

0.71

EV/EBITDA

9.26

Price/Free Cashflow

5.09

HOG Price/Sales (Trailing)

The Good, Bad and Ugly

Growth

Profitability

Size

Dilution Risk

Balance Sheet

Momentum

Funds Popularity

Insider Trading

HOG Fundamentals

HOG Revenue

Revenue (TTM)

5.6B

Rev. Growth (Yr)

-25.72%

Rev. Growth (Qtr)

-28.92%

HOG Earnings

Earnings (TTM)

595.7M

Earnings Growth (Yr)

-40.08%

Earnings Growth (Qtr)

-44.74%

HOG Profitability

EBT Margin

12.46%

Return on Equity

17.36%

Return on Assets

4.57%

Free Cashflow Yield

19.66%

HOG Investor Care

Dividend Yield

2.22%

Dividend/Share (TTM)

0.68

Buy Backs (1Y)

8.58%

Diluted EPS (TTM)

4.49

Revenue & Growth

Historical Charts for Stock Metrics

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Net sales

Year	Q1	Q2	Q3	Q4
2024	5.8B	6.0B	5.6B	0
2023	6.0B	6.0B	5.9B	5.8B
2022	5.4B	5.3B	5.6B	5.8B
2021	4.2B	4.8B	5.0B	5.3B
2020	5.3B	4.5B	4.4B	4.1B
2019	5.6B	5.5B	5.4B	5.4B
2018	5.7B	5.6B	5.8B	5.7B
2017	5.7B	5.7B	5.5B	5.6B
2016	6.1B	6.1B	6.1B	6.0B
2015	6.2B	6.0B	6.0B	6.0B
2014	6.1B	6.3B	6.2B	6.2B
2013	5.7B	5.8B	5.9B	5.9B
2012	5.5B	5.7B	5.6B	5.6B
2011	4.9B	5.1B	5.2B	5.3B
2010	4.6B	4.7B	4.7B	4.9B
2009	0	0	0	4.8B

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About Harley-Davidson Inc

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

CEO	Mr. Jochen Zeitz
WEBSITE	harley-davidson.com
SECTOR	Consumer Cyclical
INDUSTRY	Recreational Vehicles
EMPLOYEES	6300

Harley-Davidson Inc Frequently Asked Questions

What is the ticker symbol for Harley-Davidson Inc? What does HOG stand for in stocks?

HOG is the stock ticker symbol of Harley-Davidson Inc. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of Harley-Davidson Inc (HOG)?

As of Fri Dec 20 2024, market cap of Harley-Davidson Inc is 3.92 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of HOG stock?

You can check HOG's fair value in chart for subscribers.

Is Harley-Davidson Inc a good stock to buy?

The fair value guage provides a quick view whether HOG is over valued or under valued. Whether Harley-Davidson Inc is cheap or expensive depends on the assumptions which impact Harley-Davidson Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for HOG.

What is Harley-Davidson Inc's Price to Earnings (PE) and Price to sales (PS) ratio?

As of Fri Dec 20 2024, HOG's PE ratio (Price to Earnings) is 6.57 and Price to Sales (PS) ratio is 0.71. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. HOG PE ratio will change depending on the future growth rate expectations of investors.

What is 5 year return on Harley-Davidson Inc's stock?

In the past 10 years, Harley-Davidson Inc has provided -0.073 (multiply by 100 for percentage) rate of return.