PRPL - Purple Innovation Inc Stock Price, Fair Value and News

1.46USD-0.03 (-2.01%)Delayed

Market Summary

USD1.46-0.03

Delayed

-2.01%

PRPL Stock Price

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PRPL RSI Chart

PRPL Valuation

Market Cap

154.8M

Price/Earnings (Trailing)

-1.07

Price/Sales (Trailing)

0.3

EV/EBITDA

-1.8

Price/Free Cashflow

-2.14

PRPL Price/Sales (Trailing)

PRPL Profitability

Operating Margin

33.04%

EBT Margin

-23.13%

Return on Equity

-220.75%

Return on Assets

-37.96%

Free Cashflow Yield

-46.81%

PRPL Fundamentals

PRPL Revenue

Revenue (TTM)

524.0M

Rev. Growth (Yr)

9.75%

Rev. Growth (Qtr)

-16.13%

PRPL Earnings

Earnings (TTM)

-145.1M

Earnings Growth (Yr)

-92.76%

Earnings Growth (Qtr)

-176.07%

Breaking Down PRPL Revenue

Last 7 days

-5.2%

Last 30 days

-3.9%

Last 90 days

-0.7%

Trailing 12 Months

-59.6%

How does PRPL drawdown profile look like?

PRPL Financial Health

Current Ratio

1.5

Debt/Equity

0.64

Debt/Cashflow

-1.38

PRPL Investor Care

Shares Dilution (1Y)

7.74%

Diluted EPS (TTM)

-1.38

Historical Charts for Stock Metrics

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Net sales

Year	Q1	Q2	Q3	Q4
2024	524.0M	0	0	0
2023	540.0M	516.8M	513.9M	513.4M
2022	681.7M	643.3M	615.4M	573.8M
2021	712.5M	730.0M	713.7M	725.0M
2020	467.1M	529.2M	598.9M	648.5M
2019	308.7M	335.9M	382.5M	428.4M
2018	227.5M	255.6M	270.4M	285.8M
2017	0	0	0	196.9M

Get all data in R, Python etc through our Historical Stock Data APIs

GRUFITY'S FAIR VALUE MODEL

Stocks Marked 'Very Cheap' by Grufity's Fair Value Model Have Outperformed Russell 2000 Index

Small Caps and Mid Caps are mostly overlooked by investors as all the focus goes to Magnificent 7. These stocks that are not part of the beauty contest require a deeper look. However, all large cap stocks were once small caps. Grufity's Fair Value model opens up this unverse as it separates high-performing, rewarding stocks from low-performing risky stocks. <b>Russell 2000 stocks that were marked 'Very Cheap' by the model doubled in three years while the index was flat.</b>

Returns of $10,000 invested in:

Very Cheap Stocks: $21,859
Russell 2000 Index: $10,334
Very Expensive Stocks: $8,224

Russell 2000 stocks considered 'Very Cheap' by the model greatly outperformed Russell 2000 index and the 'Very Expensive' bucket over past three years.

Russell 2000 Index

Very Expensive Stocks

Very Cheap Stocks

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Tracking the Latest Insider Buys and Sells of Purple Innovation Inc

Filter Transactions

Datesorted ascending	Name	Buy/Sell	$ Value	Avg. Price	# Shares	Title
Mar 25, 2024	demartini robert	acquired	-	-	166,667	chief executive officer
Mar 22, 2024	ulrich george turner	bought	6,060	1.5152	4,000	principal accounting officer
Mar 15, 2024	haynor eric scott	acquired	-	-	14,096	chief operating officer
Mar 15, 2024	roddy jack	acquired	-	-	22,164	chief people officer
Mar 15, 2024	ulrich george turner	sold (taxes)	-5,954	1.56	-3,817	principal accounting officer
Mar 15, 2024	kerby jeffery scott	sold (taxes)	-4,915	1.56	-3,151	chief of owned retail
Mar 15, 2024	hutchings jeffrey layne	acquired	-	-	11,235	chief innovation officer
Mar 15, 2024	kerby jeffery scott	acquired	-	-	9,185	chief of owned retail
Mar 15, 2024	krausz keira	acquired	-	-	11,644	chief marketing officer
Mar 15, 2024	demartini robert	acquired	-	-	56,528	chief executive officer

Which funds bought or sold PRPL recently?

View All Details

Datesorted ascending	Fund Name	Type	% Chg	$ Change	$ Held	% Portfolio
May 16, 2024	JANE STREET GROUP, LLC	added	54.5	44,806	72,636	-%
May 16, 2024	CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM	reduced	-38.92	296	9,591	-%
May 15, 2024	Voya Investment Management LLC	reduced	-31.73	4,043	30,408	-%
May 15, 2024	AQR CAPITAL MANAGEMENT LLC	sold off	-100	-231,437	-	-%
May 15, 2024	CITADEL ADVISORS LLC	added	324	218,333	253,708	-%
May 15, 2024	GOLDMAN SACHS GROUP INC	reduced	-70.78	-115,190	112,259	-%
May 15, 2024	Royal Bank of Canada	reduced	-92.46	-15,000	2,000	-%
May 15, 2024	WEXFORD CAPITAL LP	sold off	-100	-19,900	-	-%
May 15, 2024	STATE STREET CORP	added	1.02	879,761	2,124,840	-%
May 15, 2024	BRIDGEWAY CAPITAL MANAGEMENT, LLC	reduced	-7.81	183,700	513,300	0.01%

Are Funds Buying or Selling PRPL?

Are funds buying PRPL calls or puts?

Calls

Puts

No. of funds holding Calls - Puts

Net Call Options

No. of funds that own PRPL

No. of Funds

Unveiling Purple Innovation Inc's Major ShareHolders

Date Filed	Name of Filer	Percent of Class	No. of Shares	Form Type
Jan 23, 2024	coliseum capital management, llc	49.9%	58,456,321	SC 13D/A
Jan 10, 2024	fmr llc	-	0	SC 13G/A
Apr 21, 2023	coliseum capital management, llc	44.6%	46,814,450	SC 13D/A
Apr 13, 2023	coliseum capital management, llc	44.6%	46,814,450	SC 13D/A
Feb 21, 2023	coliseum capital management, llc	44.7%	46,814,450	SC 13D/A
Feb 14, 2023	coliseum capital management, llc	44.7%	46,814,450	SC 13D/A
Feb 13, 2023	coliseum capital management, llc	44.7%	40,854,130	SC 13D/A
Feb 09, 2023	fmr llc	-	0	SC 13G/A
Feb 09, 2023	janus henderson group plc	0.0%	11,742	SC 13G/A
Jan 17, 2023	coliseum capital management, llc	44.7%	40,854,130	SC 13D/A

Recent SEC filings of Purple Innovation Inc

View All Filings

Date Filed	Form Type	Document
May 14, 2024	4	Insider Trading
May 07, 2024	10-Q	Quarterly Report
May 07, 2024	8-K	Current Report
Apr 25, 2024	ARS	ARS
Apr 23, 2024	DEF 14A	DEF 14A
Apr 23, 2024	DEFA14A	DEFA14A
Mar 26, 2024	4	Insider Trading
Mar 26, 2024	4	Insider Trading
Mar 21, 2024	S-3	S-3
Mar 19, 2024	4	Insider Trading

Peers (Alternatives to Purple Innovation Inc)

Name	Mkt Capsorted ascending	Revenue	Price %, 1M	Returns, 1Y	P/E	P/S	Rev 1-Yr	Inc 1-Yr
LARGE-CAP
HD	341.2B	152.7B	3.46%	16.66%	22.53	2.24	-3.01%	-11.47%
LOW	132.3B	86.4B	1.01%	10.52%	17.12	1.53	-11.01%	20.02%
DHI	49.9B	37.1B	3.98%	34.73%	10.05	1.35	10.12%	-4.19%
NVR	24.0B	9.7B	-0.05%	30.30%	14.63	2.48	-6.32%	-0.14%
FND	12.7B	4.4B	9.69%	30.59%	56.7	2.9	0.72%	-24.86%
MID-CAP
MHK	7.7B	11.0B	11.19%	22.24%	-18.54	0.7	-4.50%	-196.49%
IBP	6.0B	2.8B	-5.53%	84.92%	24.08	2.14	2.57%	4.80%
WHR	5.0B	19.3B	-12.01%	-31.63%	12.43	0.26	-0.81%	119.97%
CVCO	3.1B	1.9B	6.72%	27.83%	18.29	1.69	-14.77%	-30.65%
CCS	2.8B	3.9B	11.59%	28.62%	9.69	0.72	-8.36%	-30.22%
LEG	1.6B	4.6B	-30.17%	-63.36%	-10.2	0.35	-8.52%	-158.15%
SMALL-CAP
AMWD	1.5B	1.9B	5.06%	76.78%	12.72	0.81	-10.13%	53.07%
BZH	907.0M	2.1B	10.32%	32.24%	5.65	0.42	-8.40%	-19.84%
BSET	123.6M	369.0M	5.11%	0.21%	-21.28	0.33	-22.39%	-109.49%
CRWS	53.0M	86.7M	1.77%	-1.33%	11.24	0.61	9.53%	-34.99%

Purple Innovation Inc News

Latest updates

Purple Innovation Inc Earnings Report: Key Takeaways & Analysis

Income Statement (Last 12 Months)

Income Statement (Quarterly)
Description	(%) Q/Q	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1
Revenue	-16.1%	120,033,000	143,118,500	139,996,000	120,872,000	109,372,000	143,675,500	142,867,000	144,109,000	143,179,000	185,203,000	170,781,000	182,586,000	186,429,000	173,889,000	187,111,000	165,096,000	122,375,000	124,300,000	117,406,000	103,004,000	83,648,000
Cost Of Revenue	-19.7%	78,313,000	97,472,000	92,687,000	82,408,000	66,149,000	94,393,000	83,867,000	95,297,000	91,553,000	121,748,000	109,701,000	100,899,000	-	221,799,000	-	-	-	-	-	-	-
Gross Profit	-8.6%	41,720,000	45,646,500	47,309,000	38,464,000	43,223,000	49,282,500	59,000,000	48,812,000	51,626,000	63,455,000	61,080,000	81,687,000	87,524,000	82,030,000	88,254,000	81,631,000	53,182,000	59,236,000	52,883,000	42,783,000	34,069,000
Operating Expenses	0.3%	64,856,000	64,660,000	79,923,000	75,741,000	65,212,000	61,855,000	58,100,000	60,900,000	69,990,000	95,817,000	67,662,000	84,228,000	70,617,000	74,534,000	63,980,000	49,680,000	45,677,000	56,471,000	41,870,000	45,144,000	29,272,000
S&GA Expenses	-7.7%	41,462,000	44,945,000	52,816,000	46,379,000	38,173,000	38,049,000	37,007,000	40,373,000	49,959,000	76,237,000	48,841,000	59,844,000	54,368,000	60,678,000	51,206,000	39,423,000	36,684,000	47,936,000	34,055,000	35,967,000	24,017,000
R&D Expenses	26.5%	3,666,000	2,897,000	2,704,000	2,925,000	3,372,000	2,937,000	1,927,000	1,748,000	2,143,000	1,509,000	1,784,000	1,923,000	1,723,000	1,243,000	1,687,000	1,580,000	1,445,000	860,000	1,070,000	1,244,000	690,000
EBITDA Margin	6.0%	-0.17	-0.18	0.27	0.26	0.25	0.25	-0.05	-0.06	-0.03	0.02	-0.06	-0.18	-0.37	-0.40	-0.35	-0.22	0.02	-0.05	-0.03	-0.04	-0.04
Interest Expenses	446.3%	4,474,000	819,000	594,000	352,000	202,000	1,089,000	717,000	707,000	1,023,000	1,862,000	10,000	569,000	570,000	5,886,000	-1,232,000	1,424,000	1,389,000	1,379,000	1,356,000	1,301,000	1,144,000
Income Taxes	138.3%	59,000	-154,000	18,000	72,000	72,000	220,040,000	-720,000	-4,175,000	-1,811,000	-2,527,000	-2,479,000	-1,167,000	4,651,000	-7,931,000	-106,000	-35,428,000	-284,000	-	-	-	-
Earnings Before Taxes	-Infinity%	-50,209,000	-	-	-	-25,980,000	146,823,000	1,650,000	-12,585,000	-15,442,000	-25,207,000	-352,000	1,395,000	25,590,000	-81,436,000	-87,266,000	-132,544,000	27,717,000	-30,875,000	8,411,000	-7,341,000	-720,000
EBT Margin	2.0%	-0.23	-0.24	0.21	0.21	0.20	0.21	-0.08	-0.08	-0.06	0.00	-0.08	-0.19	-0.39	-0.42	-0.37	-0.24	0.00	-0.07	-0.05	-0.06	-0.06
Net Income	-176.1%	-50,217,000	-18,190,000	-36,004,000	-40,654,000	-26,052,000	-71,558,500	1,956,000	-8,736,000	-14,234,000	-22,508,500	2,171,000	2,562,000	20,939,000	-73,414,000	-87,013,000	-93,275,000	16,835,000	-19,402,500	1,594,000	-7,341,000	-720,000
Net Income Margin	-17.5%	-0.28	-0.24	-0.34	-0.26	-0.19	-0.16	-0.07	-0.07	-0.05	0.00	-0.07	-0.19	-0.33	-0.37	-0.31	-0.18	-0.02	-0.06	-0.01	-0.02	-0.01
Free Cashflow	-343.5%	-19,852,000	-4,476,000	-21,081,000	-27,050,000	-16,446,000	-2,253,000	15,141,000	-20,125,000	-56,912,000	-44,827,000	-25,321,000	6,983,000	-21,676,000	-19,827,000	8,870,000	69,120,000	-4,784,000	2,234,000	11,174,000	8,235,000	-9,222,000

Balance Sheet

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Balance Sheet																					(In Millions)
Description	(%) Q/Q	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1
Assets	-2.2%	382	391	398	401	437	433	687	625	641	642	598	579	567	555	443	303	138	148	126	100	84.00
Current Assets	1.4%	144	142	142	138	169	161	195	168	210	230	208	217	218	229	181	162	98.00	114	98.00	74.00	60.00
Cash Equivalents	28.4%	34.00	27.00	27.00	27.00	55.00	42.00	59.00	41.00	63.00	92.00	84.00	110	104	123	98.00	95.00	26.00	33.00	31.00	20.00	12.00
Inventory	7.7%	72.00	67.00	72.00	78.00	88.00	73.00	91.00	85.00	106	99.00	84.00	65.00	63.00	66.00	51.00	40.00	42.00	48.00	35.00	25.00	25.00
Net PPE	-4.8%	122	129	130	131	134	137	137	128	120	113	101	87.00	74.00	61.00	45.00	38.00	36.00	32.00	26.00	24.00	23.00
Goodwill	-	-	-	-	5.00	5.00	5.00	6.00	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Liabilities	15.1%	316	275	265	223	223	258	438	406	415	496	433	418	409	487	401	286	123	176	118	103	87.00
Current Liabilities	-13.6%	96.00	111	102	92.00	90.00	98.00	109	88.00	111	142	133	120	115	132	114	111	68.00	87.00	68.00	56.00	47.00
Long Term Debt	55.9%	42.00	27.00	22.00	-	-	24.00	-	-	-	-	-	-	-	-	-	38.00	37.00	35.00	35.00	34.00	33.00
LT Debt, Non Current	-100.0%	-	27.00	22.00	-	-	24.00	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Shareholder's Equity	-43.1%	66.00	115	132	168	208	174	246	217	225	146	165	162	158	68.00	42.00	17.00	15.00	-	8.00	5.00	-
Retained Earnings	-10.6%	-526	-475	-457	-412	-374	-355	-281	-283	-275	-261	-240	-242	-245	-265	-2.52	-1.49	0.00	-28.99	-4.20	-5.79	-4.45
Additional Paid-In Capital	0.1%	592	591	590	589	588	529	529	502	501	408	404	403	402	333	44.00	21.00	6.00	3.00	6.00	10.00	4.00
Shares Outstanding	2.3%	106	104	105	-	98.00	82.00	86.00	-	-	66.00	66.00	66.00	65.00	39.00	32.00	26.00	23.00	10.00	9.00	8.00	8.00
Minority Interest	-9.7%	0.00	0.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	0.00	0.00	-1.63	9.00	-2.38	6.00	-7.94	-1.94
Float	-	-	-	-	154	-	-	-	128	-	-	-	1,537	-	-	-	482	-	-	-	36.00	-

Cashflow (Last 12 Months)

(In Thousands)

(*) denotes actual numbers (not divided by Thousands)
Cashflow (Quarterly)																					(In Thousands)
Description	(%) Q/Q	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1
Cashflow From Operations	-1567.2%	-16,814	1,146	-17,755	-24,550	-13,503	1,701	22,330	-8,523	-44,281	-31,035	-11,337	20,860	-9,391	-6,143	15,054	72,610	-264	7,036	13,695	10,439	-8,290
Share Based Compensation	-54.6%	492	1,083	938	1,661	1,192	754	795	1,275	542	1,009	765	1,113	479	626	347	962	250	323	2,934	6,733	73.00
Cashflow From Investing	47.3%	-3,100	-5,878	-4,360	-2,725	-3,098	-4,090	-4,356	-12,977	-13,078	-15,561	-15,051	-14,093	-12,354	-14,055	-14,639	-3,597	-6,848	-4,876	-2,646	-2,261	-996
Cashflow From Financing	452.6%	27,534	4,983	21,772	-306	29,377	-15,000	-	-29.00	28,441	54,596	-77.00	-501	2,605	45,198	2,138	11.00	12.00	25.00	-11.00	-105	9,236

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PRPL Income Statement

2024-03-31

Condensed Consolidated Statements of Operations (Unaudited) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Income Statement [Abstract]
Revenues, net	$ 120,033	$ 106,727
Cost of revenues	78,313	66,149
Gross profit	41,720	40,578
Operating expenses:
Marketing and sales	41,462	38,173
General and administrative	19,728	23,667
Research and development	3,666	3,372
Total operating expenses	64,856	65,212
Operating loss	(23,136)	(24,634)
Other income (expense):
Interest expense	(4,474)	(202)
Other income, net	4,394	73
Loss on extinguishment of debt	(3,394)	(1,217)
Change in fair value – warrant liabilities	(23,599)
Total other expense, net	(27,073)	(1,346)
Net loss before income taxes	(50,209)	(25,980)
Income tax benefit (expense)	(59)	(72)
Net loss	(50,268)	(26,052)
Net loss attributable to noncontrolling interest	(51)	(119)
Net loss attributable to Purple Innovation, Inc.	$ (50,217)	$ (25,933)
Net loss per share:
Basic (in Dollars per share)	$ (0.47)	$ (0.26)
Diluted (in Dollars per share)	$ (0.47)	$ (0.26)
Weighted average common shares outstanding:
Basic (in Shares)	106,022	98,404
Diluted (in Shares)	106,022	98,852

PRPL Balance Sheet

2024-03-31

Condensed Consolidated Balance Sheets (Unaudited) - USD ($) $ in Thousands	Mar. 31, 2024	Dec. 31, 2023
Current assets:
Cash and cash equivalents	$ 34,477	$ 26,857
Accounts receivable, net	27,742	37,802
Inventories	72,028	66,878
Prepaid expenses	8,480	8,536
Other current assets	1,069	1,737
Total current assets	143,796	141,810
Property and equipment, net	122,468	128,661
Operating lease right-of-use assets	92,643	95,767
Intangible assets, net	21,206	22,196
Other long-term assets	2,015	2,191
Total assets	382,128	390,625
Current liabilities:
Accounts payable	39,948	49,831
Accrued compensation	9,788	5,064
Customer prepayments	3,994	5,718
Accrued rebates and allowances	8,526	13,243
Accrued warranty liabilities – current portion	8,644	9,793
Operating lease obligations – current portion	14,986	14,843
Other current liabilities	10,020	12,490
Total current liabilities	95,906	110,982
Debt, net of current portion	41,941	26,909
Accrued warranty liabilities, net of current portion	27,315	25,798
Operating lease obligations, net of current portion	105,618	109,094
Warrant liabilities	43,170
Other long-term liabilities	2,462	2,235
Total liabilities	316,412	275,018
Commitments and contingencies (Note 13)
Stockholders’ equity:
Additional paid-in capital	591,724	591,380
Accumulated deficit	(526,186)	(475,969)
Total stockholders’ equity attributable to Purple Innovation, Inc.	65,549	115,422
Noncontrolling interest	167	185
Total stockholders’ equity	65,716	115,607
Total liabilities and stockholders’ equity	382,128	390,625
Class A Common Stock
Stockholders’ equity:
Common stock; value	11	11
Class B Common Stock
Stockholders’ equity:
Common stock; value

About Purple Innovation Inc

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

CEO	Mr. Robert T. DeMartini
WEBSITE	https://purple.com
INDUSTRY	Home Improvement Retail
EMPLOYEES	1600

Purple Innovation Inc Frequently Asked Questions

What is the ticker symbol for Purple Innovation Inc? What does PRPL stand for in stocks?

PRPL is the stock ticker symbol of Purple Innovation Inc. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of Purple Innovation Inc (PRPL)?

As of Fri May 17 2024, market cap of Purple Innovation Inc is 154.79 Million. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of PRPL stock?

You can check PRPL's fair value in chart for subscribers.

What is the fair value of PRPL stock?

You can check PRPL's fair value in chart for subscribers. The fair value of Purple Innovation Inc is provided for various growth and macro-economic scenarios from very pessimiatic to very optimistic assumptions. These fair values are estimates from Grufity's Fair Value model based on company's past performance. However, past performance of Purple Innovation Inc is no guarantee of future performance. These fairvalue estimates should only be used as one of the inputs in your stock analysis. We provide model's historical fair value estimates for PRPL so that you know how good or bad the model has been in the past so you can discard it if needed. There are others that provide fair values of stocks such as wallmine, finbox, gurufocus and finviz. Most provide point in time estimates. We provide a history of our models fair value estimates so that you can get a sense of it's usefulness. Otherwise this data point is of little use.

Is Purple Innovation Inc a good stock to buy?

The fair value guage provides a quick view whether PRPL is over valued or under valued. Whether Purple Innovation Inc is cheap or expensive depends on the assumptions which impact Purple Innovation Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for PRPL.

What is Purple Innovation Inc's Price to Earnings (PE) and Price to sales (PS) ratio?

As of Fri May 17 2024, PRPL's PE ratio (Price to Earnings) is -1.07 and Price to Sales (PS) ratio is 0.3. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. PRPL PE ratio will change depending on the future growth rate expectations of investors.